This is a guest post from the brilliant Nic Wirtz – if you’re not familiar with Nic, you’re missing out.
If you have ever tried to learn a foreign language you will know the frustration of reaching a level of comprehension where what you understand is greater than what you can say.
After five years experience of both French and German it was one of those cruel twists of fate that at 17 I decided Spanish was a step too far and being trilingual was sufficient. Trilingual being defined as getting good exam marks but having the grand total of two weeks’ worth of in-country experience. Clearly my crystal ball was out of order that day as 13 years later I found myself on a Spanish-speaking island, engaged to a thankfully bilingual native Spanish speaker. Hindsight’s smug, contemptuous wave reinforced thoughts that the decision to ditch Spanish was not the greatest I’d made.
In a position where the normal skills you possess were fairly useless, base instinct and observation proved a fine alternative.
It seems oxymoronic that a passive skill like observation can have power. We are constantly bombarded by demands for activity. Social media enthusiasts are keen on “ENGAGEMENT”, chanting it like a deranged, but social media aware, Dalek. Engagement is the key to success, everyone from an individual through small businesses to multinationals should be engaging people to progress. The ENGAGEMENTdb report claims that engagement is directly linked to financial success.
Taking a step back and creating time to reflect is akin to dropping out and leading an alternative lifestyle and this is where proponents of engagement miss out. Where is the analysis? Where is the relaxation time where we are at our most creative? Where is the chance to reflect on a problem rather than outsourcing it to our network?
We learn more when we our taken out of our comfort zone than when we are enmeshed in it. The computer screen for many of us is our comfort zone, perhaps to the extent of creating different off/online personas in some. I am happy to describe myself as a homebody but leaving England and living in a foreign land has been the biggest confidence boost I’ve experienced.
Actual living, not location independence living with weeks here and there, generally at a tourist trap, but actually living. Seeing the day-to-day struggles of a country where 56% of the population live in poverty and 17% on less than a dollar a day. Observing basic life where getting to the next day is a triumph in itself is humbling.
Doing business in a foreign land is a race to understand culture, language, history and more. The empowerment occurs when you don’t have a fancy command of a language, all the latest electronic toys and whatever business trend is all the rage. Observation is empowerment, when you and your gut is the only thing you can rely on.
Having spent five years with a gradually increasing command of Spanish, I’m happy to report that I rely much more on my observation and instincts than I do what people are saying to me. Although there have been moves to debunk the 93% of communication is non-verbal myth, the myth originated from a UCLA study that said up to 93% of communication effectiveness is determined by non-verbal cues. Another study concluded that non-verbal communication was closer to 55%.
How often do you test that theory?
Why are we so hooked up on what people say or write? Adults train themselves for years on how to lie verbally, whether it is in business, to their spouses or to their kids.
Observing gives many advantages to those that do it well. A better understanding of our relationships, improved decision-making skills, problem solving and problem awareness. Arguably the greatest skill to have in any customer service business is the ability to listen. From listening we can find the best ways to help and influence our clients. If you see your role as a blogger or manager as a facilitator or knowledge steward, observing is imperative. Collaboration is another keyword in progressive business and if this is to continue, an observer is necessary to collate and dispense shared knowledge.
Two of the most passive skills we have are incredibly important to our continued success. Coincidentally one benefit of passive skills that most bloggers practice regularly is an observational one – recognizing and emulating successful behaviour. The influence that the high profile bloggers have rubs off on others, so in our rush to engage we are also absorbing
Has my reliance on observation been a success? Perhaps personally more than business-wise, although that is coming now social media is filtering out of the North America/Asia/European bastions. More and more business are asking what is this Twitter or Facebook thing and how can it help us? Currently I am aiding a UNESCO city of culture in its attempt to re-establish itself as a tourist destination. This has been a detour from my past experiences but a fascinating opportunity for highlighting social media.
In future, if it gets to a stage where I am going to have to take a more active part in meetings, I will be using a colleague to just sit in on them. No participation, little if any note taking, just observing.
Now over to you. Is your business actively promoting passive skills? What success stories have you had from doing so?
Image by cvander.
If you have read this post and still want to connect with Nic, he’s currently camped out on Twitter @nicwirtz.
About This Post's Author - Nic Wirtz
Nic Wirtz is an Englishman who has somehow survived traffic in Central America for the last five years. Cursed with a BA (hons) in Journalism at a time when the journalism industry is collapsing he is midway through an MA in Procrastination. A former sports reporter, Nic grew up a little and moved into community management before deciding to take up blogging. He is currently balancing four projects and completing none. Married with one child, the family are expecting their second addition at the end of August.
Thanks for the opportunity and medium to present this Ian. In the last couple of weeks I’ve begun to see a backlash against engagement in posts and chats.
We forget that this is not just one industry of social media but a number of different industries trying to figure out their role in a changing environment.
Clearly engagement is not for everyone so it will be fascinating to see how others adapt.
Hey, thanks for the post sir!
Part of the disconnect with engagement, I think, is that it’s played like a tactic (as an action) rather than a strategy (a trend) and, given that clusters of tactics do not a strategy make, it often doesn’t have any results worth desiring.
“Engagement” as an amorphous concept is growing stale. Might be better if we evolve through it. What do you think?
Indeed, we’re still in the feeling out process and companies are more willing to try out than go whole hog with engaging.
I expect this will change, especially with the Old Spice campaign results in, the rush to duplicate that is a stampede I don’t want to be near
Perhaps Old Spice provides the substance for us to help define “Engagement” better? At least for advertising, personal engagement is too individual.
“Personal engagement is too individual” – Yes!
Here’s my specific problem with engagement: It’s just saying hello. Everything after the initial hello has ceased to be engagement, and transitions to conversation.
Publicly, at least in the social media sphere, that transition isn’t appropriately addressed. It’s like we’re all just continually repeating “Hi!” at each other all the time, rather than following with “How are ya?”
http://adage.com/digital/article?article_id=145618 I’d like to think we had this much influence
If only. But then, we’ve got access to the same tools they do – but really, the power comes from having a mandate to pay attention. Most marketers’ mandate is to create things worth paying attention to.